Rime

Industry

stone industry

branding

OVERVIEW

Rime is a gallery of unique natural objects (meteorites, crystals, fossils) processed in a certain way. Each piece is unique and inimitable, which makes it exceptional in terms of exclusivity for collectors.

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Challenge

The primary challenge was to develop a brand that effectively communicates the uniqueness of meteorites and resonates with a specific audience – meteorite hunters. They are fascinated by primordial rocks that have survived the Earth's atmosphere, potentially playing a significant role in evolutionary history by leading to the extinction of dinosaurs and paving the way for mammalian dominance. Despite approximately 90% of meteorites burning up upon entry, the remaining 10% attract dedicated hunters. We aimed to capture their attention and differentiate Rime from other market players.

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Solution

We conducted in-depth interviews with potential target audiences to gain valuable insights into their behavior models and preferences. We started to build an identity that will emphasize the main visual communication message of the company – exclusivity, originality, and curiosity. Our objective was to evoke the sensation of genuine exploration among our target audience when they opt for Rime.

Outcome

Through the creation of a distinctive brand identity, we sculpted the company's perception in the eyes of its target audiences at every touchpoint. This approach ensured that their brand resonated authentically and consistently across various channels, fostering deeper connections and engagement with their audience.