Docgo
Industry
health tech
- branding
- website
- employer brand
- 3-D animations
- video & photo production
- design
OVERVIEW
Nasdaq-traded company
6000 employees
30 US States & United Kingdom where DocGo provides services
7,000,000 patient interactions in company history
Challenge
The primary obstacle faced by DocGo was achieving clarity in its market positioning. With diverse target audiences, its messaging became fragmented, thereby creating a blurred brand narrative. Its visual communication did not align with prevailing market trends, and its website lacked modernity and user experience, consequently causing confusion among customers. Moreover, inconsistencies permeated all brand touchpoints.
Solution
In our partnership with DocGo, we embarked on a transformative journey to revitalize their brand and communication approach. We developed a consistent brand strategy through meticulous analysis and streamlined their narrative. Spearheading a rebranding initiative, we refreshed sub-brands and launched a user-centric website, attracting new clients. We organized DocGo's inaugural Investor Day at Nasdaq, showcasing their vision to over 100 investors and analysts. Concurrently, we strengthened their employer brand, fostering increased employee engagement. Our unwavering commitment continues to drive DocGo towards new heights of success and impact.
Refresh DocGo's visual communication and identity, implementing branding across every customer touchpoint
This two-minute visual journey effectively communicates the company's unique position in the healthcare industry, tackling the challenge of explaining comprehensive services to a diverse audience. Designed to capture and retain the attention of every viewer—from the B2B segment, including payers, hospitals, and physician practitioners, to the B2C segment comprising elderly individuals and families with kids—the video demonstrates how DocGo provides high-quality, highly accessible healthcare for all.
The first Investor Day for DocGo at Nasdaq, with over 100 investors and analysts in attendance
We launched a user-centric website, enhancing the user experience and attracting new clients
We built the employer brand strategy, which led to increased employee engagement, as reflected in Indeed and Glassdoor ratings, and fostered a more positive and unified company culture
Rebranding for acquired companies
Rapid Temps by DocGo
The first rebranding in 25 years
This groundbreaking rebrand marks the company's first in 25 years, ushering in a modern era that not only sets the company apart but also aligns it with current trends. This strategic update boosts the company’s appeal, attracting both top talent and new clients by showcasing a fresh, dynamic image that communicates innovation and growth.
Rebranding for acquired companies
CardiacRMS by DocGo
CardiacRMS's rebranding is a strategic refresh designed to resonate with the contemporary healthcare landscape. This new branding initiative reflects the company's commitment to innovation and excellence in remote patient monitoring. With a sleek, modern design and updated messaging, CardiacRMS aims to attract skilled professionals and expand its client base, strengthening its position as a leader in the industry.
Outcome
Our strategic solutions significantly impacted DocGo's trajectory. By clarifying its market positioning, streamlining the brand narrative, and improving communication channels, we elevated brand awareness across 30 US markets and the UK. This cohesive approach resonated with customers and stakeholders, enhancing brand recognition and perception.
The launch of a user-centric website and the organization of the first Investor Day at Nasdaq demonstrated DocGo's commitment to innovation and growth. Additionally, our implementation of an employer brand strategy fostered a more positive company culture, leading to increased employee engagement.
Overall, these initiatives ensured DocGo's success and solidified its position as a leading player in the health tech industry.
The project was realized in collaboration with Twid Studio and Pocket-Hercules.