Solution

In response to our challenges, we took decisive action to address each aspect of our mission. Firstly, we conducted thorough product market fit testing, utilizing deep personal interviews, focus groups, and the Jobs-to-be-Done theory to ensure their new brands and sub-brands resonated with their target audience.

Next, we devised innovative strategies to penetrate new markets, leveraging market insights and consumer preferences to tailor our approach for success in diverse environments. At international exhibitions, we showcased their brands with creativity and flair, capturing the attention of both B2B and B2C audiences. We competed with industry giants by presenting creative and insightful concepts and driving sales through impactful brand representation.

Throughout packaging and SKU creation, we focused on innovation and differentiation. We developed packaging solutions that reflected its brand values and stood out on crowded shelves.

Lacilact

The packaging concept for Lacilact Chocolat is sustainable and minimalistic, continuing the brand's core messages about focusing on what you eat, the ingredients, and their impact on your body, rather than on overly fancy or expensive packaging that often lacks substance. Our laboratory approach is evident in every touchpoint of the brand, emphasizing transparency and quality.

A line of sub-brands was developed and launched on the markets from scratch

Kids’ chocolate OM!

OM! – healthy children's chocolate that is approved by moms and loved by kids. Our brand mission? To bring joy to every kid's childhood, even those with dietary restrictions. Together with a talented team of chemists, the client meticulously analyzed 72 sweeteners to find those suitable for children with autism spectrum disorders and diabetes. They succeeded in preserving the real chocolate taste while making it safe for all. Based on our market research, the real challenge lay in designing the packaging and brand character. Children with dietary restrictions often don't have the option to choose colorful sweets. Instead, their parents make choices for them based on the ingredients listed on the kraft packaging. This process is typically emotionless and purely rational. To address this, we created a gender-neutral brand hero that every child can relate to and use their imagination with. Brand OM! has a unique positioning and stands out among competitors on the shelf.

Idea Fix

​​Chocolate is a true joy, especially when it's "shame-free" probiotic, sugar-free chocolate with dehydrated fruit. Under the Lacilact umbrella brand, we've created a variety of sub-brands to capture the attention of different target audiences, and one of them is Idea Fix, a luxury chocolate that delights even the most discerning consumers. We position it as the best gift for yourself or anyone you care about. We've designed fancy packaging that reflects the target audiences and makes purchasing chocolate an absolute joy.

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Legal Chocolate

Unique sugar-free "Legal Chocolate," a Lacilact sub-brand, was launched with marijuana and a variety of superfoods. More than just chocolate, it's a dietary supplement that appeals to athletes and health-conscious individuals. This product has been approved by the appropriate regulatory bodies and is available in pharmacies. When designing the packaging, our goal was to achieve a laboratory-like feel while maintaining the classic look of real chocolate. It's conveniently sized to fit easily in your bag or pocket, perfect for a walk, hike, or whenever you need a healthy and tasty energy boost.

Marketing concepts for the exhibitions

"Think before you eat"

Location: Germany, Munich

Name: IBA. The world's leading trade fair for the baking and confectionery industry

As we geared up for one of Germany's largest exhibitions, IBA, we knew we needed a concept that would set us apart from the sea of brands vying for attention. The client had a limited budget compared to the giants of the chocolate industry, so we embraced the challenge with determination, knowing that creativity would be our greatest asset.

We didn't settle for just any catchy concept; we delved deep into the heart of our product. Market analysis revealed a burgeoning trend in pink chocolate, with major players investing in specific cacao beans. But we aimed higher. Collaborating with scientists, technologists, and a world-renowned chef, we embarked on a journey to create something truly groundbreaking. Our vision? No-sugar pink chocolate infused with beetroot, transforming it into a superfood and offering a healthier alternative to the standard fare offered by industry giants.

But we didn't stop there. We took our concept to the next level, crafting specific bars in the shape of brains under the powerful slogan "Think before you eat." This was more than just chocolate; it was a statement, a call to action, urging consumers to consider the impact of their choices on their health and well-being.

The response was nothing short of phenomenal. During the exhibition, over 500 people took to social media to tag our company, spreading the word far and wide. We forged partnerships with over 50 different B2B companies, each eager to share in the success of our innovative product. As we engaged with over 50,000 individuals throughout the conference, we realized that our vision had resonated far beyond our expectations.

Our journey has not only transformed the chocolate industry but has inspired countless others to think differently, push boundaries, and challenge the status quo. And as we reflect on our achievements, we know that the power of creativity and innovation knows no bounds.

Legal chocolate rocks

Location: Italy, Rimini

Name: Sigep. International Fair for Artisanal Ice Cream, Pastry, and Bakery

With a commitment to innovation and a focus on guilt-free indulgence, Lacilact unveiled a groundbreaking creation that turned heads in the industry.

Combining marijuana with a variety of superfoods, Lacilact introduced a unique non-sugar “Legal chocolate” that tasted even better than traditional options. Carefully selecting the healthiest sweeteners from over 72 options, Lacilact crafted a wholesome treat that delighted taste buds without compromising on flavor.

The highlight? Chocolate rocks — an interactive experience at Lacilact's stand where visitors could break off a piece of chocolate themselves. This simple act created a memorable connection with the brand and provided an opportunity to share Lacilact's story and passion for innovation.

The response was remarkable. Engaging with over 30,000 individuals and securing 200 pre-signed B2B contracts, Lacilact proved its leadership in the chocolate industry.