Brand development

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Services

Brand development

Strategy

CJM/ Audit

Naming

Positioning

Identity

Guidelines

Graphic Design

Merchandise Design

Packaging Design

Branding

is the art of shaping how the world perceives your company and experiences it at

every touchpoit

our case:

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Why invest in it?

Your brand is a financial asset to your company. It’s the reason your customers choose you over competitors and are willing to pay more for your products or services. With decades of expertise, we combine brand strategy and communication to build a strong online presence and foster a deep connection with your audience—one that results in lasting loyalty and measurable business growth.

Brand Audit

At this stage, we conduct an in-depth exploration to lay the foundation for your brand. By identifying opportunities, setting strategic directions, and analyzing the market, we create a roadmap for building a strong and impactful brand from the ground up.

Why is it important?

A comprehensive audit is essential for creating a brand that resonates with your target audience and stands out in the market. We uncover opportunities, define your competitive advantage, and ensure your brand is built with a clear purpose by:

Conducting Market Analysis: Understanding the industry landscape, identifying trends, and assessing market gaps to position your brand effectively.
Performing Competitive Analysis: Analyzing competitors to uncover their strengths and weaknesses, identifying what differentiates your brand, and crafting strategies to outperform them.
Segmenting Target Audiences: Defining your ideal customer segments by analyzing their needs, motivations, and pain points to ensure your brand speaks directly to them.
Defining Brand Positioning: Establishing where your brand fits within the market and what makes it unique, ensuring it appeals to the right audience.
Developing Messaging Foundations: Crafting the core messages and value propositions that will form the basis of your brand’s communication.
Evaluating Marketing Opportunities: Identifying the most effective channels, platforms, and tactics to reach your audience and achieve your goals.

Outcome:

You’ll receive a detailed analysis outlining the foundational elements of your new brand, including insights into your market, competitors, and audience. These findings will guide the development of a unique and impactful brand strategy, ensuring your brand is positioned for long-term success and growth.

New Era of Attention

our case:

[ Lacilact ]

Brand Strategy

Your brand strategy forms the foundation of your business character and defines how you show up in the world. We help your brand create meaningful connections with its target audience, differentiate itself in the market, and achieve its business goals through consistent messaging, values, and identity.

Naming: Developing a unique, memorable, and relevant brand name that captures your essence and resonates with your audience.
Brand Positioning: Crafting your brand’s mission, vision, values, story and competitive edge.
Customer Personas: Defining key audience segments by analyzing their triggers, motives, and pain points to guide strategic decisions.
Core Messaging: Developing key value propositions, brand promises, and emotional triggers.
Customer Journey Mapping (CJM): Understanding and optimizing how customers interact with your brand.
Brand Voice & Tone: Establishing how your brand communicates and resonates with your audience.
Content Pillars: Creating thematic content topics for social media (determined collaboratively) to maintain relevance and engagement.

Brand from the Future

Brand Visual Ecosystem Creation

Logo Design: Custom logo options (three to choose from) that reflect the brand’s vision and resonate with your audience.
Brand Identity:
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– Visual elements that establish your company’s visual communication, color palette, and fonts.
– Graphic examples of content for social media.
– Brand mood board.
– Pitch deck template.
– Business cards and other marketing materials.
Brand Photography and Video Production: High-quality photos and videos that effectively convey your brand’s story and values. (Budget will be discussed separately).
Brand Guidelines: A comprehensive guide to maintain consistency across all platforms.